On April 30, 2014, we held our inaugural presentation for C3, the Center for Climate Communication talk series. Well-known author and University of Michigan Professor Andrew Hoffman discussed how scientists don't always get the final word in public debate on climate change because people often develop positions that are consistent with the values of their own cultural groups. You can watch the video below:
Hoffman is the Holcim professor of Sustainable Enterprise and director of the Erb Institute for Global Sustainable Enterprise at the University of Michigan. Hoffman's research, mentioned in Time, Scientific American, the New York Times and many other notable media outlets, uses a sociological perspective to understand the cultural and institutional aspects of environmental issues. After his UC Merced visit, Andy took a motorcycle tour of Yosemite National Park. To read about his trip and reflections on his visit, read his blog.